McDonald’s has a secret sauce that made their Big Mac and the company successful.
Burger King told you that “you can have it your way” every time to get you to buy their burgers.
Now that I have your attention, what is the “secret sauce” that will solve your customers’ problem(s) better than anyone else?
Now I know that these are examples of food industries, but that does not mean that you can’t have your own recipe for your “secret sauce”. If you are a former news reporter that has the inside scoop on getting free publicity, you hold the recipe for getting your clients great publicity with your experience and insight. By the same token, if you are a successful ghost writer, who has the perfect recipes to get you published and listed on Amazon before your book is off the press, you hold the recipe for the “secret sauce” that you serve your customers to get them published.
The thing that made all of the above national companies successful is that they determined what their “secret sauce” was, made sure that everyone knew about it through their marketing.
Find out what your secret sauce is, make it known, make it known, and make it known in your marketing plan.
