This is one of the most popular issues I face with my business clients.  "I need more customers, so that I can make more money!"  My first questionto them is always, are you making money on your existing customers?  One of my former clients had a local eatery with this very issue.  Under much duress, we did a cost analysis on one of her menu items. By the time we figured her cost on ingredients only, she was losing $.75 per order.  We had not tracked the cost of labor, cooking, etc.!  So did ...
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