This is one of the most popular issues I face with my business clients.  "I need more customers, so that I can make more money!"  My first questionto them is always, are you making money on your existing customers?  One of my former clients had a local eatery with this very issue.  Under much duress, we did a cost analysis on one of her menu items. By the time we figured her cost on ingredients only, she was losing $.75 per order.  We had not tracked the cost of labor, cooking, etc.!  So did ...
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When you are trying to decide what to name your business, remember these key points:

• Should reflect your business offerings
• Allow room to grow
• Should not be offensive

If your business name does not take any of these into consideration, make sure that you allow time and money to invest in the branding of your business name.

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I just finished the second busiest tax season of the year.  It surprises me that tax filers think that by filing an extension, they will not incur late fines and penalties.  REMEMBER, an extension is a promise to file later, but does not give you a free pass on paying your taxes in the year they were incurred.

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